Various
companies use creative crosswalks in advertising campaigns to draw the
attention of their customers. Installing a crosswalk is one of the
easiest and quickest ways to calm traffic in your community. Crosswalks
can be transformed into something that actually enhances the beauty and
vibrancy of the surroundings. These can be simple yet elegant way to
make cities more walkable and pleasant to live or perhaps can be used
for advertising and send out a message.
10. McDonald’s Crosswalk
During
the July 4th weekend festival of Zurifest in Switzerland, McDonald
found itself competing with various street food vendors and wanted to
capitalize on the increase in foot traffic. Advertisement firm TBWA
Switzerland developed a unique campaign to attract pedestrians to the
fast food chain by transforming a crosswalk into a super-sized serving
of fries. It was super and creative idea.
They
turned pedestrian crosswalks in front of their restaurants into giant
French fry art. During the festival, streets are turned into pedestrian
thoroughfares, enabling the use of the crosswalks for promotional
purposes.
09 more Cross Walk after the break...
09. Latin Insurance Cross Walk
A
print advertisement campaign was launched in Peru to promote the famous
insurance company -Latina Insurance. The campaign aims at conveying
that a person is fully secured in his risks infested life as it provides
support to fight any danger. The campaign is showing unusual
zebra-crossings while engulfed with threats such as crocodiles, abyss
and snakes depicting that if a person with the insurance can easily
cross the roads or risks. The idea is definitely refreshing and original
but the campaign has not been equally effective in its presentation.
However, the photography of the campaign and exotic locations are really
fantastic. The campaign is actually a visual delight and is one of the
most creative crosswalk ads in the world.
08. Curving Ergo Crosswalk
One
of the shortlisted entries in the Seoul International Design that stood
out was the ‘Ergo Crosswalk’ by Korean designer Jae Min Lim. In his
project, Jae Tweaks the traditional shapes of Zebra crossing into curves
to reflect how people jaywalk on roads. He believes that by carving out
a wider road area, there will be fewer accidents involving pedestrians.
Moreover, the Zebra stripes will have built-in LEDs that glow red or
green to indicate when it is safe for people to cross. When people cross
roads, they tend to take the fastest shortcut. They sometimes do it
deliberately, but mostly it is an insensible act. This kind of action
violates the traffic regulations and sometimes threatens the safety of
the pedestrians. The ‘ergo crosswalk’ is a design that makes people
follow the law, as well as consider their habits or unconscious actions.
It will encourage pedestrians to follow the lines of the cross walk and
protect them from any possible danger. If regulations cannot force
people to follow the law, wouldn’t it be more reasonable to change the
law and fulfill the main purpose of keeping the safety and convenience
of the pedestrians.
07. Salburg School of Music – Piano Crosswalk
This
Crosswalk was repainted in a piano keyboard shape at different
locations in Switzerland. Every time the walk sign turned on a piano
song starts playing, and this simulated the idea that the people who
started walking through the crosswalk were the ones playing the song by
stepping on the crosswalk. This was really a great idea brought about in
Switzerland and has earned a great reputation for being the one of the
most creative crosswalk in the world. This crosswalk became very popular
in Switzerland and it was a unique and creative idea of designing such
an extraordinary crosswalk in parts of Switzerland.
06. Bubbles Hair Salon Comb Crosswalk
To
create a buzz around Bubbles in the neighborhood, during the weekend a
comb-shaped zebra crossing (a temporary transparent sticker) was stuck
adjacent to the hair salons in Rome Italy. The purpose of this
advertising was to indicate the location of salons and make the area
prominent. Bubble hair salon is tucked away near a flyover in Alwarpet
Chennai. Although its location is not a handicap. The ambient challenge
was to create a buzz around bubbles in the neighborhood. This idea was
appreciated and tried to replicated in other parts of Italy which not
only enhanced business but always earned a good fame but also attracted
lots of fashion loving people across the country.
05. Diagonal Crosswalk
This
ad is located in Loss Angles. It makes crossing easier for pedestrians
by letting them to get across an intersection diagonally and they don’t
need to walk twice, and is safer as there are no cars trying to turn
while they are crossing. The city’s first diagonal crosswalk was
unveiled as part of Mayor Antonio’s plan to reduce gridlock. The new
crosswalk allows pedestrians to walk diagonally through an intersection
rather than cross twice. The mayor first announced plans for the
diagonal crosswalks, similar to those in Beverly Hills and Pasadena, in
January as one of his short-term efforts to reduce traffic congestion.
04. Sentieri Urbani Crosswalks
Adriano
design is the brand name used by Italian brothers D Adriano and G
Adriano to promote their industrial projects and products design. It is a
project by these two architect brothers who aim to reinvent zebra
crossings. Their goal was to make each zebra crossing individually
recognizable without losing their function while fully respecting the
existing regulatory requirements which would allow pedestrians to “read
more information and learn the place they’re visiting”.
03. Shopping Curitiba Crosswalk
The
pedestrian crossing opposite the main entrance Shopping Curitiba
Franco, was painted to resemble a barcode in Brazil. The action is part
of the campaign of settlement “5 Days of Madness,” created by Opus
Multipla Integrated Communicating for the mall. The settlement Began on
Wednesday, August 22, 2008 and ends Sunday, April 26 2008. The campaign
includes two TV commercials and promotional materials for the decoration
of the mall, such as banners, posters and stickers. The movie “Ticks”
shows the couple with tics related to shopping at the mall. In the
commercial “Mala”, an angry woman out the window a suitcase full of
clothes to make room in the closet. This ad was appreciated and liked
the visitors and customers and it was nominated for the best commercial
awards of the year.
02. South Africa Tourism Crosswalk
The zebra crossing signs around
traffic lights in Mumbai were painted to look like the stripes of a real
zebra and a clever marketing and promotion of South Africa Tourism. The
contract was carried out by an agency in Mumbai, India and the idea of
this advertising was to give message to the people that South Africa is
closer than you think. South African Tourism has undertaken an extensive
national outdoor advertising campaign to persuade the Indian travelers
this summer. The campaign kicks off in 18 cities across the country –
the first ever for an international tourism organization. The campaign
focuses on 4 unique aspects about holidaying in South Africa – wildlife
scenic beauty, safari, outdoor adventure and world-class shopping.
Realizing the potential for growth from smaller regional markets, South
African Tourism has chosen to also include cities such as Chandigarh,
Amritsar, Jalandhar, Panchndhar, Ludhiana, Jaipur, Pune, Surat, Baroda,
Mohali in addition to the bigger metros of Mumbai, Bangalore, Hyderabad,
Kolkata and the NCR cities of Delhi, Noida and Gurgaon. In the key
markets of Mumbai and Delhi, South African Tourism has done some unique
innovations in iconic locations such as bus shelters, lamp posts and
building facades with eye-catching visuals and cut-outs.
01. Crosswalk by Road worth
These are created by an
internationally renowned street artist (Peter Gibson) who began painting
the streets of Montreal and began to play with the language of the
streets, overlaying city asphalt markings with his own images. Mr.
Gibson started all this in 2001. He wanted less cars and more bicycles
in the streets of Montreal, so he started playing around with the
traffic and road signs painted in the asphalt, using a basic technique
called the stencil. With his masks and paints, he started creating fun
urban ‘works of art’ that, obviously, did not please everyone. Three
years later, he was finally arrested for these activities and charged
with 53 counts of mischief.
00. Indian Crosswalk
These
are created by an internationally renowned, The road is 200 Ft. This
crosswalk what build by UIT Chairman Rajendra Gehlot in government of
Vasundhara Raje Sindhya, CM of Rajasthan. But it was repaint in the
Government of Ashok Gehlot too. People can walk on this Crosswalk but
god knows where they pass on. May be people Jump on this Iron Railing .
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